Current Rent vs Potential Rent Report

For those in the Asia-Pacific and Europe regions, you'll recognize the terms "Arrears" and "Tenancies." Meanwhile, our North American customers will be more familiar with "Delinquency" and "Leases." To understand the regional terminology distinctions in detail, please visit our Glossary of Regional Terminology.

In this article, we'll delve into how to use the Current vs Potential Rent report. This report provides a comprehensive overview of your properties' financial performance by comparing what you are currently earning in rent against the potential figures based on market values. It's a fantastic tool for property managers to gauge rental income and explore growth opportunities. 

What Does the Report Include?

The Current vs Potential Rent report includes the following elements for each property:

• Current Rent: The total Annual Rent from all active leases, derived from the Current rent template found on each tenancy's Rent and Outgoings page.
• Potential Rent: The total Market Rent for all the areas within the property, which you can adjust on the individual Area pages.

How to Access and Use the Report

To benefit from the insights provided by the Current vs Potential Rent report, follow these steps:

1. Navigate to the Current Rent vs Potential Rent under the General reporting section.
2. Apply filters to customize the data according to your needs:
   • Filter by Company to view properties managed by a specific business unit.
   • Select Show Only Properties I Manage to concentrate on properties you are directly responsible for as a Property Manager.
3. Generate Report on Screen to review the report to see the annual Current Rent juxtaposed with the Potential Rent figures.

Interpreting the Results

By examining the Current Rent in relation to Potential Rent, you can identify properties that are underperforming in the market and potentially revise lease agreements or strategies to maximize income. Conversely, if the Current Rent is close to or exceeds the Potential Rent, it can illustrate effective tenancy management and a good return on investment.